“a conversation” with Kerry O’Shea Gorgone
The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...
View Article“a conversation” with Sean McGinnis
The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...
View Articleengage customers by leveraging social media
When engaging customers, it’s just as important to reach causal customers who are not passionate about your brand as it is to engage with your loyal customers. This engagement will offer your company a...
View Articleis follow friday becoming a thing of the past?
You know the old saying…be a leader, not a follower. It seems that in the past two years many people – not all, but many – have either never found Follow Friday to be useful to them or those that have...
View Article“a conversation” with Kathi Kruse
The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...
View Articlemarket your content effectively with google+
With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and...
View Articlebuild your brand and increase engagement by thinking “community”
When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk...
View Articledigital marketing is both crucial and challenging for marketers
During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an...
View Articlehow to tell a story with your content
Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers....
View Articlehas social media matured?
Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns,...
View Articlespend more time on the digital real estate you own!
If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like...
View Articlewhy social media is a requirement for 2014 and how small businesses can...
I know you have heard this time and again - “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes...
View Articleincrease your social engagement
In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is...
View Articlemarketing to young adults by delivering value via mobile technology
Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize...
View Articlevanity and social media – the digital ego boost
Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add...
View Articlewhat’s the right metric?
The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are...
View Articlethe dark side of social media
What is it that Justin Strom, Calvin Winbush, Alan Townsend, and Adrian Nicholas all have in common? They are all Social Media Pimps, and not the kind that can “pimp-out” your company online to the...
View Articlethe role of the marketing agency has changed
Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and...
View Articlefacebook tweaks!
When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that...
View Articlefirst impressions are everything: a marketers new roi
ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE –...
View Articleto share or not to share
If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has...
View Articleis social media a disease waiting to die
This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online...
View Articlegetting used to twitter’s new design and platform changes
If you’re still trying to get used to Twitter’s new platform, you’re not the only one. Many users are lost in the mix of things, but that will change as you get used to the new design. Ironically, it...
View Articlewhat is the real impact of social media activism
With the creation of top-named social media networks, like Facebook, Twitter, and YouTube, a new wave of social media activist campaign strategies have emerged. With over one million links on...
View Articlethe disillusion and disengagement of social media
On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe...
View Articlehas facebook lost its charm for businesses?
In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with...
View Articleinstagram pr know-how
Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a...
View Articlethe multi-author blog issue: is it the right choice for your site?
There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough...
View Articleturn negative reviews into positive opportunities
It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that...
View Articlemy list ☞ 5 ladies that speak to me
List, list, list are always flowing and are a popularity contests. We do see the same people over and over, but there is a reason. Many are doing the work that inspires the masses, they are keeping...
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